BECOME UNCOMMON
BECOME UNCOMMON
A 365–24
Athlete ecosystem.
Train across the year (365).
Win the hours in between (24).
A connected development system that builds stronger, faster, more durable athletes.
Strength + Speed • Nutrition + Recovery • Mental Performance
Most athletes train in silos. Progress doesn’t compound.
PROBLEM
Families end up piecing together support across different places and different advice.
The result is often inconsistency: random workouts, guesswork in-season, and habits that fall apart when schedules get busy. Talent doesn’t disappear, but progress leaks.
SOLUTION
A system built for the full athlete journey
We coach two things at the same time:
365: training calibrated to the season so athletes keep building without burning out
24: daily habits that protect recovery, confidence, and long-term health
This is how athletes keep improving year after year.
365: Train across the year
Off-season: build strength, speed, and power
Pre-season: sharpen and transfer to sport
In-season: maintain what you built, stay connected to your body (micro-sessions, durability focus)
Return-to-play: rebuild safely and re-enter competition ready
Training doesn’t stop. It changes dosage.
24: Win the hours in between
Nutrition & Recovery standards athletes can actually follow
Mental Performance tools for pressure, focus, and consistency
The work outside the gym determines whether training sticks.
How the system shows up inside The Athlete Lab
Movement assessment to individualize the path
Small-group coaching for attention + energy
Stage/age-informed progressions (long-term athlete development)
Integrated coaching across training, nutrition & recovery, and mindset
Regular check-ins so athletes aren’t guessing
Fewer setbacks and more availability
Confidence that holds up under pressure
Stronger movement mechanics (not just strength)
Progress that compounds instead of resetting each season
Peace of mind: one plan, one direction
What parents notice
We’ll help you understand your athlete’s stage, needs, and next best step.
